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What would the strategy be to change people's minds and hearts?

In 1989, Amory Lovins came up with a measure - "nega-watts" - to quantify the amount of energy we could save by means of what Dick Cheney (former oil company CEO) referred to as a "quaint" endeavor - conservation.

Loving estimated that ONE YEAR of MODEST conservation (in other words, conservation measures that would hardly impact most middle and upper middle class lifestyles, and maybe not even the lives of poor and working class folks in the US) would be sufficient to END dependence on foreign oil.

Bush the first was leader at the time and had no interest in this.

I haven't been able to find anywhere on the net any kind of current measure for the effects of conservation (i've actually written to the heads of several environmental organizations, who said they had never HEARD of such efforts to quantify the energy savings!

But let's say, it actually would only take modest conservation efforts around the world - put into place immediately - to reduce the amount of temperature elevations.

What social measures would help with this?

Media campaigns? Music, art, movies, dance? "influencers" joining together? Programs in schools that were inspiring and not just dull information providing programs?

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I wonder if there were a dramatic enough, powerful media presentation detailing the roots of climate change psychology in the depressing nihilistic mindset of modern scientism/physicalism - if that, plus an inspiring alternative - might be the key.

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Conservation efforts are welcome but only a drop on a hot stone. I agree that we should do more with education, but it will not serve much for the present times other than preparing the next generations to what is coming. Media campaigns have been done massively in the last decades and it didn't lead much further. I'm skeptical that one could switch off a state of denial with presentations, music or dance.

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